Thursday, November 22, 2007

Cool Cash game defeats modern punters

This story appears in this week's Private Eye, but it is worth repeating next time a Labour minister claims that educational standards are higher than ever before.

The Manchester Evening News reports:
A lottery scratchcard has been withdrawn from sale by Camelot - because players couldn't understand it.

The Cool Cash game - launched on Monday - was taken out of shops yesterday after some players failed to grasp whether or not they had won.

To qualify for a prize, users had to scratch away a window to reveal a temperature lower than the figure displayed on each card. As the game had a winter theme, the temperature was usually below freezing.

But the concept of comparing negative numbers proved too difficult for some Camelot received dozens of complaints on the first day from players who could not understand how, for example, -5 is higher than -6.
I particularly liked the comment of one disappointed punter:
"On one of my cards it said I had to find temperatures lower than -8. The numbers I uncovered were -6 and -7 so I thought I had won, and so did the woman in the shop. But when she scanned the card the machine said I hadn't.

"I phoned Camelot and they fobbed me off with some story that -6 is higher - not lower - than -8 but I'm not having it.

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